Fair Trade & Impact

Radical Transparency: How the Swiss Gebana Model Pays 46%+ Direct to Farmers

Trần Lê Quyên
Trần Lê Quyên
Co-Founder, VIGII Direct-Trade
•November 2, 2026•6 min read
Radical Transparency: How the Swiss Gebana Model Pays 46%+ Direct to Farmers
“Deconstructing conventional supermarket margins and showing how VIGII cuts out 5 intermediary layers to restore fair livelihood to cashew farming communities.”

In traditional supermarket supply chains, farmers who tend trees 365 days a year receive a mere 15% to 20% of the retail price. The vast majority of profits are absorbed by brokers, distributors, supermarket shelf slotting fees, and excessive advertising.

Inspired by the pioneering direct-trade model of Gebana (Switzerland), VIGII introduces radical transparency with zero hidden markups:

1. 46% - 50% goes directly to smallholder farming families and cooperatives.

2. 19% covers traditional wood-fired roasting, sizing, and clean labor.

3. 14% covers FSC certified eco-cardboard bulk boxes and green logistics.

4. 11% funds BRC/HACCP quality assurance and international food safety audits.

5. 10% serves as VIGII's operating margin, reinvested into farmer regenerative training.

By purchasing VIGII bulk boxes, you actively support economic dignity and ecological farming in rural Vietnam.

Vietnamese Summary (Tóm tắt tiếng Việt):

Bóc tách cấu trúc giá bán lẻ trong siêu thị truyền thống và cách VIGII xóa bỏ 5 tầng trung gian để trao lại sự công bằng đích thực cho người trồng điều.

Support Fair Trade Vietnamese Agriculture

Taste True Single-Origin Binh Phuoc Cashews

Order your seasonal 5kg bulk eco-carton directly from our farmer cooperatives. 46%+ of every purchase returns to smallholder orchards in Bù Đăng, Phú Riềng, and Bù Gia Mập.

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